Storyboard 1-Zen Computer Game
Storyboard 2- Kidnapping Zen.
Developing a campaign storyboard for the Creative Zen MP3 and video player
Notes for storyboard:
The story of a computer game can be extended to a real downloaded computer game. The most obvious way is that using animation and computer graphics makes it easy to capture the young generation’s attention. Besides that, this can create the tone of joy and happiness. In other words, this is the core concept that Creative Zen wants to communicate with target audience.
Reflection:
The story of a computer game can be extended to a real downloaded computer game. The most obvious way is that using animation and computer graphics makes it easy to capture the young generation’s attention. Besides that, this can create the tone of joy and happiness. In other words, this is the core concept that Creative Zen wants to communicate with target audience.
Reflection:
- How will the role responsibility divide up the work?
Actually, it is difficult to separate out the responsibility. Sometimes, an idea of a sound effect will come out from a copywriter. The point is that the professional sound artist will make the idea more practical to match the concept accurately.
- Did you work more efficiently? More creatively?
Although it is not easy to share responsibility, by doing so, every one in the team can generate some ideas and be focused on the part which the individual is really good at. That is, it is more efficient to complete the draft of the idea for the campaign. In addition, for me, I can absorb other dimensions from other partners in the group to make the single idea simpler and more creative, especially when it comes to generating ideas for a TVC. However, sometimes this may need more time to negotiate with the diversity of the concept to find the best solution for the campaign at the end.
