“Print is the only medium we can hold and touch. Print is a stage, a personal stage (Aitchison, 2004).” So, on the first week, we did some brainstorming for the Family Planning Association print campaign. This was our first try and first stage on creating ads by thinking about ideas for print advertising.
The short brief is as follows:
-Create print campaign
-Audience 16-24 (lower socio-economic groups)
-School students
-Pregnancy Issues
When it comes to generating ideas, our group started to think something that young people will pay attention to, such as using the image of a condom to say something about the pregnancy and safe sex issues. In addition, we also are concerned that how to about talking to school according to their different genders. How to tell them this about assistance? How to tell them not be afraid if something happens? How to tell them to protect themselves? And the most important thing is how to give the message creatively with interesting content.
It is not easy to give a “twist” for a conventional concept visually. I considered that focusing on the simplicity of the idea and the metaphor from the relevant object needs to be found and interpreted. During the process, some objects should come out at first and be re-constructed to represent the concept in the visual way. In this way, it is effective for creating a complete concept with a twist.
Reference
Aitchison, J. (2004). Cutting Edge Advertising Ⅱ (2nd ed.). Singarpore: Pearson, 1-21
The short brief is as follows:
-Create print campaign
-Audience 16-24 (lower socio-economic groups)
-School students
-Pregnancy Issues
When it comes to generating ideas, our group started to think something that young people will pay attention to, such as using the image of a condom to say something about the pregnancy and safe sex issues. In addition, we also are concerned that how to about talking to school according to their different genders. How to tell them this about assistance? How to tell them not be afraid if something happens? How to tell them to protect themselves? And the most important thing is how to give the message creatively with interesting content.
It is not easy to give a “twist” for a conventional concept visually. I considered that focusing on the simplicity of the idea and the metaphor from the relevant object needs to be found and interpreted. During the process, some objects should come out at first and be re-constructed to represent the concept in the visual way. In this way, it is effective for creating a complete concept with a twist.
Reference
Aitchison, J. (2004). Cutting Edge Advertising Ⅱ (2nd ed.). Singarpore: Pearson, 1-21
