20 August-Analysis of a Campaign.

Reference:
Lecture Slides on Week 4 of KCP 404 Advertising Creative: Introduction, 2007.

Bignell, J. (2002). Media Semiotics : An Introduction (Second ed.). Manchester and New York: Manchester University Press, 28-37

Danesi, M. (2002). Understanding Media Semiotics. London: Arnold, 28-53