Although there are lots of quotes from some famous creative people in the advertising industry, for me, this quote from Albert Einstein - “Imagination is more important than knowledge” - is the most inspiring one. So, I put it on the beginning for my workbook to inspire myself to keep going. That is, I will learn some strategies and tactics about advertising. I will know how to evaluate the creativity in a campaign, to know its rhetorical appeals, and to think about its effectiveness. Knowledge of how to create an ad is necessary to have a strong foundation, however, like Einstein said, imagination is more important, especially for trying to develop creative ideas for a great campaign. Some clues may need to be followed, and some rules may need to be broken.
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