Class Exercise: Creating a Sound Bed
Storyboard 1-Zen Computer Game
The script: The whole story is in a scene of computer game/an introduction of two characters/welcome Mr. Walkman and Mr. MP3/ Mr. Walkman and Mr. MP3 are fighting/ Mr. MP3 wins/Run Two. The main character Zen appears to fight with Mr. MP3/Zen shoots lots of photos and songs as weapons to Mr. MP3. (Voice-over :”Zen has powerful memory for storing music and photos.”)/Zen wins the game. Mr. MP3 is screaming/ Game Over. Show the headline “Game over, but Zen’s not.”
The music of a fighting theme is chosen to match the fighting scene in this commercial. When the main character MP3 Zen appears, the sound bed transfers to another tone, which is a happy and funny melody, to show the product’s spirit- young and fun.
When it comes to sound effects, some game sounds are needed, such as the “bi” sound of choosing characters on the screen, sounds of fighting, sounds of falling down, and the ones of the winner’s appearance. In the last frame, when the title is appearing, some digital sounds are added with the words.
That is to say, for the scene of a computer game, all sounds need to be familiar to audiences to make them understand the ad both with eyes and ears. Every detail of the sound effects can remind the consumers of familiar situations in which they play computer games. On the other hand, sound effects can make the characters and the animation vivid.
The music of a fighting theme is chosen to match the fighting scene in this commercial. When the main character MP3 Zen appears, the sound bed transfers to another tone, which is a happy and funny melody, to show the product’s spirit- young and fun.
When it comes to sound effects, some game sounds are needed, such as the “bi” sound of choosing characters on the screen, sounds of fighting, sounds of falling down, and the ones of the winner’s appearance. In the last frame, when the title is appearing, some digital sounds are added with the words.
That is to say, for the scene of a computer game, all sounds need to be familiar to audiences to make them understand the ad both with eyes and ears. Every detail of the sound effects can remind the consumers of familiar situations in which they play computer games. On the other hand, sound effects can make the characters and the animation vivid.
Storyboard 2- Kidnapping Zen
The Script: Zen is kidnapped/Zen is searching its movie play list/James Bond goes out from the movie play list/James Bond is saving Zen/Zen is free and dancing happily/ The headline: ”Tomorrow Never Dies. Creative: Zen.”
So the sound bed is the music which is similar to the 007 theme melody. This familiar music can remind audiences of the nervous atmosphere in the movie. When this melody is used in an animation, that also can create humour in the commercial. This is the playful spirit of the product.
About sound effects, there are some sounds of cartoon characters needed to make the main character Zen like a real “person.” Moreover, in the scene of the movie play list, there is digital sound of pushing buttons. That can create the reality to invite the audience to get into the story.
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